UK search engines pledge to make it hard for internet users to find pirated films and music and illegally streamed sport.

Google and Microsoft’s Bing have signed up to a voluntary code of practice and will ensure offending websites are demoted in their search results.

The entertainment industry reached the agreement with the tech giants after talks brokered by the government.

The initiative will run in parallel with existing anti-piracy measures.

The code – said to be the first of its type in the world – is expected to be in operation by the Northern Hemisphere summer.

Read more here.

Subscribe to Our Blog Updates!

Subscribe to Our Free Email Updates!

Share this article!